Watching Television Audiences: Cultural Theories and Methods (Hodder Arnold Publication). John Tulloch

Watching Television Audiences: Cultural Theories and Methods (Hodder Arnold Publication)



Download Watching Television Audiences: Cultural Theories and Methods (Hodder Arnold Publication)



Watching Television Audiences: Cultural Theories and Methods (Hodder Arnold Publication) John Tulloch. pdf ebook
Publisher:
Language: English
Page: 272
ISBN: 0340741422, 9780585497174

Review

"Tulloch reflects on the evolution of audience research over the past three decades, focusing valuable attention on core issues of methodology which have fallen through the cracks in previous overviews of the Birmingham tradition and its legacy. Tulloch's close readings of core texts of audience research are thorough, sophisticated, and generous. His respect for a diverse range of approaches to audience research makes him the perfect guide, mapping core debates of the past and identifying unresolved questions which will certainly shape the future direction of this field."—Henry Jenkins, MIT

About the Author

John Tulloch is Professor at Brunel University, UK.



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